Thirty years ago I joined my father in his automobile dealership. I began as a "coffee greeter girl." My job was to push a cart up and down the sidewalk and serve coffee and doughnuts to our service customers. I learned a lot about what service was by listening to our customers and people who I worked with as they interacted with each other. Over the next twelve years I worked in all departments of the dealership. I had the opportunity to listen and learn from a number of sources, both inside and outside the dealership environment. I had a lot of time to formulate and build on to the business philosophy of one of Colorado 's premier automobile dealerships.

My family founded the business in 1941 and we have remained at the top of our business throughout those sixty plus years. One of the primary reasons we've stayed on the top is because we always remember that we are "people serving people just like us." We all want and should expect to be treated honestly and with respect. At Ralph Schomp Automotive our integrity is our most important asset. That means keeping our promises and working diligently to do whatever is needed to get the job done or the problem solved.

In the mid 1970's I met Mark Wallace who was the Vice-president of Colorado Imports Motors in Fort Collins , Colorado , now Pedersen Toyota and Volvo. We got married in 1978 and in 1983 while I was pregnant with our first of three children Mark came to work with me. It has been a wonderful partnership.

In 1988 my father died and Mark and I purchased the dealership from my family. Now was the opportunity to begin to move forward as business owners, building on a unique heritage. We drew from our best business advisors and marketing experts...OUR CUSTOMERS...

It took a couple of years to work up the courage to do what we heard our customers asking for because it was so out of character for our industry. We talked and listened to people. We heard doubts, fears of moving out of the "comfort zone." In 1991 we made the move to "ONE PRICE SELLING." Now, we look back and agree that it was and continues to have a resounding vote of approval from our customers. It lets our salespeople work with their customers in a spirit of trust and with their best interest in mind.

I believe that you will find what I have said about "ONE PRICE" to be true. I must warn you that there are many dealerships that now claim to be "ONE PRICE, NO HAGGLE." You may have already had some experience with these businesses. As you do business with us at Ralph Schomp you will see that there is a definite difference between what we do and what our "ONE PRICE" competitors do.

At Ralph Schomp Automotive, "ONE PRICE" means... when you come into our showroom you can find the price of any car in our inventory easily at our pricing center. It is printed in a book for you to see. You can have a salesperson assist you or you may choose to do it yourself. The "PRICING CENTER" is located right out in the middle of the showroom not locked in the head of a sales manager. On our website, you are a few clicks away from our dedicated team of experts who will assist you with all of the information you need.

At Ralph Schomp Automotive, "ONE PRICE" means...you choose the equipment that you want on your car. You aren't forced to purchase equipment that you don't want on your car. The prices are already set and there is no mystery about what you are paying. These are made openly available to you, and if you want to go home and think about it or want to look around we won't chase you out the door and give you a better offer as you drive off. You'll get our best deal right up front, from the very beginning.

Our internet division is a natural extension of our business and our "ONE PRICE" process is a superb fit for the busy, information seeking, internet consumer. With "ONE PRICE," you really can actually complete the greater percentage of the car buying process over the internet. We have made every effort to make your time spent with us as productive and meaningful as possible. We respect the fact that there are a lot of options available to you as a consumer. We will make one promise to you; "The car buying and servicing experience that you have at Ralph Schomp Automotive will be better than any you have ever had."

Enjoy,

Lisa J. Schomp
President